Actual Best Way to Utilise AI Ads

I’ve spent roughly $40k on AI ads over the last 3-4 weeks (increasing).

And the biggest thing I’ve learned is this:

Most people are using AI completely wrong.

They’re trying to make AI ads look real.

Why?

You have technology that lets you make literally anything, and your first instinct is to recreate a normal photoshoot?

That is insane.

Five years ago, marketers would have done disgusting things to have access to the tools we have now.

You can make almost any concept you can think of.

And people are using it to make another realistic looking woman holding a product in her kitchen.

What a waste.

Your Imagination Is Now The Limiting Factor

The question shouldn’t be:

“How realistic can I make this?”

The question should be:

“What can I make that was impossible before?”

Especially for hooks.

If I’m selling clothes, I don’t just want another model wearing the clothes.

Give me an alien wearing the jacket.

Give me a 100-foot model walking through Melbourne wearing the new collection.

Put the shoes on Mars.

Put the hoodie on a medieval king.

Have a handbag drop out of the sky and destroy a car.

Have 500 people wearing the same shirt running through Tokyo.

I don’t care if it looks ridiculous.

Actually, ridiculous is probably better.

Because the job of the first few seconds is not to make someone admire how realistic your AI generation is.

The job is to make them stop.

That’s it.

Stop Making AI Pretend To Be UGC

This is probably the part I understand the least.

People are spending all this time trying to make AI look exactly like normal UGC.

Fake bedroom.

Fake creator.

Fake phone camera.

Fake natural lighting.

Fake everything.

And half the time you can still tell it’s AI anyway.

So now you have the worst of both worlds.

It’s not as believable as real UGC.

And it’s nowhere near as interesting as what AI can actually do.

AI does not need to replace UGC.

It can do something completely different.

Use AI for the impossible stuff.

Use real people for the human stuff.

Go Crazy On The Hook. Sell Normally Afterwards.

The whole ad doesn’t need to be ridiculous.

That’s the important part.

You can have a completely insane first three seconds and then go straight into a normal ad.

Alien wearing your jacket.

Cut.

Here’s the jacket.

Here’s why people like it.

Here’s the offer.

Here’s the proof.

Done.

You’re using the AI to earn attention.

Then the rest of the ad does the selling.

Pretty simple.

AI Just Removed The Production Constraint

This is the biggest change.

Before AI, your creative ideas were limited by what you could actually produce.

Location.

Talent.

Budget.

Props.

Editing.

Time.

Logistics.

Now?

Most of that disappears.

You want your product floating above a city?

Do it.

You want a giant cat wearing your sunglasses?

Do it.

You want your new collection inside a spaceship?

Do it.

The cost of testing stupid ideas has collapsed.

Which means the number of stupid ideas you should be testing should go up.

And some of those stupid ideas will make you a lot of money.

This Still Feels Like A Blue Ocean

I’ve put roughly $100k through these types of ads over the last couple of weeks.

And right now it still feels like a blue ocean.

Not because AI is new.

Everyone knows about AI.

The blue ocean is in how badly most people are using it.

Everyone has the tool.

Almost nobody is really pushing the creative possibilities.

And that’s the interesting part.

Soon, everyone will be able to generate the same quality of video.

So the tool won’t be the advantage.

The prompt won’t be the advantage.

The model won’t be the advantage.

Your ideas will be.

Taste will be.

Your ability to come up with something that makes someone stop scrolling will be.

So stop trying to make AI look real.

Real already exists.

Use AI to make the shit that could never exist.